Under Armour grows not only fast but develops itself towards an end to end digital brand with the help of SAP.
Part of this development is the newly introduced SAP Fashion Management Solution, the next level successor of SAP Apparel & Footwear Solution.
Actually a hybrid system of SAP IS-AFS and SAP IS-RETAIL based on SAP HANA DB technology.

https://news.sap.com/germany/under-armour-digitale-fitness/?source=email-de-newscenter-newsletter-20170419&lf1=3841591588b664550499905c72713171